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Food tourism trends on an example of starting up a new business
Musilová, Markéta ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The diploma thesis deals with the modern trends in the area of food tourism in terms of starting up business focused on food tours for tourists in Prague. The main objective of the thesis is to analyze food tourism market environment in Prague. Based on that the author will assess whether the new business will be successful on the market. The theoretical part is devoted to the terminology of tourism, gastronomy development and modern trends in supply and demand of food tourism. In practical part of the thesis the author deals with methods of analysis of the market environment. Enterprise´s external environment is analyzed by using PEST analysis, internal environment is analyzed by analysis of competition using Porter´s Five Forces and Strategic Group Map. Finally, the author evaluates results of the survey in order to analyze demand for products on food tourism market.
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Food tours in Prague
Lampertová, Denisa ; Mlejnková, Lena (advisor) ; Kalábová, Markéta (referee)
This bachelors thesis is about Food tours in Prague, which are focused on Czech and Prague cuisine. The theoretical part is focused on defining basic terms in the tourism industry, food tourism and pricing and awards in the gastronomy. The practical part contains characteristic of Czech cuisine, todays organizers of Food tours in Prague and their comparison and statistics of food service establishments in the capital Prague. Next part contains creation of two Food tours. The aim of this bachelors thesis was to create two Food tours for two types of customer base, for tourists and for gourmets. In this thesis there were specified conditions for both Food tours and the choice of establishments was influenced by ratings from public and my personal experience. Then it was made the comparison of these Food tours with given standards.
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Selected food festivals in the Czech Republic
Vencová, Magdalena ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The bachelor thesis deals with five food festivals from the whole Czech Republic -- Prague Food Festival, Grand Restaurant Festival, Foodparade, Food Festival Karlovy Vary and Gastrotour České Budějovice. The aim of the thesis is to analyse each of the named festival and to define its identical and different features. The practical part includes interviews with experts.
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The importance of food festivals and competitions in the Czech Republic
Grossová, Jana ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken in 2011. One chapter is also devoted to the introduction of expected future development and provides an overview of current trends.
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